ScaleUp Flex Parks is a Frisco, Texas developer that builds, leases, and operates small-bay flex, warehouse, and showroom parks across North Texas. We are not a broker listing someone else's building. We buy the dirt, draw the buildings, put them up, and then answer the phone when a tenant's HVAC fails in August.
Small-bay flex is a building type that punishes shortcuts. The details that decide whether a tenant can actually work in a unit cost money at construction and are close to impossible to add later.
We build ground-up parks designed around how tenants actually operate: 12x12 grade-level doors that take a box truck, 18-foot clear height, 3-phase power run to the panel, individual HVAC so each tenant sets their own thermostat, a restroom inside every bay, and parking at the door rather than down the row.
Then we lease and manage the buildings ourselves. That means the party quoting you the rate is the party who decided what went into the slab, and the party you call when something breaks. It also means we can answer questions most landlords deflect, which is why the Journal exists.
Our pipeline is deliberately repeatable. Rockwall first, McKinney next, and the same specification behind both so a tenant who outgrows one bay can move into another without relearning the building.
ScaleUp is run by three principals with more than 90 combined years across construction, industrial operations, and finance. One side of the bench has spent a career putting buildings up. One has spent it running industrial operations from inside them. One has spent it underwriting them.
That mix is the reason the specification does not get value-engineered down to whatever leases fastest. Clear height, door size, and power are decided by people who have had to work in a bay that got those wrong, and the lease economics are set by people who have to defend them.
Every article in the Journal is written from that bench, which is why it answers questions most landlords deflect.
Two North Texas developments, both open for pre-leasing. Rockwall is under construction now. McKinney breaks ground at the end of 2026.
Both sit on the growth path east and north of Dallas, where small-bay supply has not kept up with the businesses moving in. Rockwall flex has run near 4.5% vacancy against roughly 9.4% for DFW industrial overall.
Comparing the two, or comparing us to anyone else? Start with what is actually available in Rockwall, which names the alternatives.
ScaleUp Flex Parks is a Frisco, Texas developer that builds, leases, and operates small-bay flex, warehouse, and showroom parks across North Texas. The firm is run by three principals with more than 90 combined years in construction, industrial operations, and finance, and currently has two developments totalling roughly 129,000 SF built and planned in Rockwall and McKinney.
North Texas. Rockwall Flex Park sits on five acres at 4156 N Goliad Street in Rockwall with 30 units from 1,500 to 3,000 SF, delivering Summer 2027. McKinney Flex Park is a 6.2-acre mixed-use development at 1990 N McDonald Street with 40 or more units from 1,800 to 3,500 SF, breaking ground in Q4 2026.
A developer. ScaleUp buys the land, designs and builds the buildings, then leases and manages them directly. You are dealing with the party that owns the building and answers for it, rather than an agent listing someone else's property.
Tell us what your business does and what your timeline looks like. We will tell you which park fits, and if neither does, we will say so.